An excerpt from an interview with Plain Sailing on the album:

- Tell us about the concept for your new album: what inspired it?

"'The Importance of Flowers' writing process began directly after the release of my debut conceptual album which was based on lockdown dreams, titled 'Dreams of Ü' which came out last July. This time the scope of inspiration actually went back in time to the life & work of Van Gogh. His paintings hung as decorations in my childhood home, which became very symbolic to me when looking back as around that time I was falling in love with music just as a listener and appreciator of it....it felt like a complete exposure to art all at once. The painting "Sunflowers" was the one that struck me alongside "The Starry Night".

I read a lot about Van Gogh and his life and watched the movie 'At Eternity's Gate' which is a great biographical on him. He was an artist who experienced poverty, various mental health illnesses, alienation, loneliness and had never seen any sort of commercial success or much approval for his work in his relatively short lifetime..having died age 37 due to suicide (although a conspiracy floats that he was shot). In spite of all this absolute intensified 'troubled artist' painful life he led, he was still able to produce what I think is some of the best works of humanity ever, and he could be seen as an inspiration on every level to endure and to make something beautiful out of whatever your situation is.

The Importance of Flowers is about flowers but it's more about humans ultimately.

I put a lot of easter eggs on this one such as the increase of industrialism over nature, the winding journey of healing mental health affliction through expression, coping with physical pain, spiritualism, psychedelia and much more."
(plainsailing.live/moon-paw-print-beats-to-lunar-explore-to/)